1. Website navigation order is important.
The number of items, as well as its order, are crucial to a website’s success. Items listed at the beginning and end of the list are the most effective ones because this is where the retention and attention are the highest. Highlight your most important content by putting them at the most visually prominent areas.
2. Optimize website navigation.
Consult analytics some days after creating your website navigation. This is where you will know if some adjustments and changes can be made. Which navigation items are used frequently by visitors? Which features should be removed for a smoother browsing experience?
3. Implement a responsive web design.
The responsive web design trend has bought with it vast mobile navigation standards and practices. Since more and more people are browsing web pages on their mobile devices, you need to leverage on this new habit in order to reach a wider set of audiences.
4. Be descriptive.
Putting descriptive labels at the navigation bar is good for Google and other search engines. The navigation bar is an important place to determine relevance. Since it appears on each page, the descriptive label shows search engines that you are really talking about that topic.
5. Avoid dropdown menus.
Dropdown menus are popular, but it’s best to avoid them. It’s difficult for search engines to crawl, and can lead to further problems. Moreover, research shows that many people find it annoying. If you are having a hard time looking for an alternative design, just consult your web design firm.